Business Owners Need Well Written Resumes, too.

A critical ROI for business owners: Well-written resumes versus bios.


Entrepreneurs should realize one of the most critical pieces of advertising is showcasing the knowledge, skills, and experience of the most important person (or people) at the helm of the company.  Whether it is the CEO who guides and directs a large company’s strategic goals or the owner of a small father and son business, it is important to demonstrate the intrinsic value for the client to shop with that company.  The value of a well-written resume exemplifies the business has the expertise to perform the service or provide a quality product.

Entrepreneurs may not think to add resumes to a business plan for presentation to investors or the bank for loans. Resumes are a friendly way of getting their subject matter expertise in front of decision-makers. Merchant organizations research the background and reliability of its members to assure quality and reliability and provide reports on that business.  A small business owner can use resumes to describing their background and reliability with expertly written experience sections as a reporting platform for themselves providing a marketing venue to the business.

What’s the value – especially if the business owner is not looking for a new career job?  A resume provides documentation for the staff’s reliability, as well as resourcing a platform for recommendations for past and current work or projects. Partners or senior staff members within the company should have resumes posted to showcase versatility and more than one person vested in the businesses’ capabilities.

One of the more practical places for resume is on the business website’s ‘About the Owner’ page.  This post allows potential clients to review the entrepreneur’s expertise, past achievements, and future capabilities based on skills sets.  Clients can get a warm and fuzzy feel about the company as they become comfortable with the owner(s). The price is right and Internet exposure will increase the business search engine optimization (SEO). Awards or public recognition earned by the business owner or staff of the company can be replicated in an awards page. This also increases the SEO, especially if the awards have business relevant key words or phrases.

The second most important place to post a entrepreneur’s resume is in social media. Savvy business owners may have a business page on Facebook and a personal profile and a company page on LinkedIn.  It is important to bulk up the social media pages with professional work experience to match the resume on the business website.  Don’t overlook the need for monthly or quarterly updates and new projects achieved. Updates should match on all the social sites.  If a client looks up a profile on LinkedIn and the resume or profile doesn’t match what is posted on the company page in Facebook, the client may assume the company is not detail oriented or truthful.

Some businesses post short ‘bios’ on websites for key executives. Bios fail to show the rich history of or years of experience of key stakeholders in the company.  There is little ROI for bios, which are more useful for introducing a speaker at a speaking event. Bios do not explain why the executives are in charge of critical management for the business or why the owners are running the company.  It is more important to post a rich resume with past achievements to impress the potential client.  Remember the first impression is the most important – and an impressive resume speaks well for both the business and the entrepreneur or C-Suite executives.

Another resume ROI – they enable a richly, detailed, skill-set databases providing data-mining ‘capabilities’ for contract and proposal writing. Companies in government contracting are often asked to provide resumes of qualified employees (or offer-letter contingent future employees) as documentation of capabilities. is domains . To prove to a potential client they have well-educated, trained, or experienced staff, the business can use the detailed resumes to market to the customer. One or two staff members cannot remember the skills of all employees.  A metricized, achievement-based, richly-detailed  resume is easy to query within a database.

If you are a small business owner – don’t overlook this valuable tool to advertise your experience to develop future business.  An achievement-based, metric-rich resume will ‘show, not tell’ most of what a client wants to know. The resume will also start building that important first step of trust and believability.

LinkedIn: Don’t miss out on the activity (Job Seekers or Entrepreneurs)

LinkedIn: Why you don’t want to miss out on the activity.


Do you ever ask yourself – what good is LinkedIn?  How can it help me pursue business development or a new career search?  What effort do you put into learning about LinkedIn and its advantages?  How much time do you spend on LinkedIn daily?  What do you do while actively reviewing your account; what sections do you ‘lurk’ in more? Where do you go when you have a LinkedIn question? Do you search in the Q&A, do you ask others in groups, or do you go straight to the Help Desk & FAQs pages?

Time spent on LinkedIn varies by user, and LinkedIn doesn’t release stats on those figures (Facebook and Pinterest measures their user hours of activity). It is estimated that active users may spend about 3-8 hours weekly, while less active profiles may only check once a month or so.  Those who spend a significant number of hours may be more actively engaging within the Q&A forum, as well as in group discussions.

It’s amazing how few know about the Answers feature on LinkedIn. The knowledge is incredible and easy to find from experienced Subject Matter Experts (SME) whom are willing to discuss a subject. Posing questions through ‘Answers’ usually returns a set of answers – rich in data. If you are not taking advantage of the ridiculous amount of information available to users, you are missing out. More often, querying on key words in the ‘Answers’ section provides ‘free’ and more directly relevant ‘sage’ advice than a query result from Google! It’s amazing how much ‘free’ accounting, legal, and management advice you can get for free from LinkedIn participants.

The Q&A (Answers) forum allows a SME to provide insight to solving others’ questions. The manner in which a response is worded conveys personal expression, opinion, and insight to those who may wish to team, counter, or pass on a reference to others. With growth of the site and international participation increasing dramatically, the Answers feature provides insights into international viewpoints and cultures, as well as valuable knowledge and information within the wired global economy. Ratings features allow evaluations of responses by a peer group. This allows readers to quickly focus on the best answer locked at the top after the question is closed and rated.

Linked In users are evaluated by reviewers for consistency and perceived value of a question and its’ answers. Participants keep an open mind to input (and discount the narrow-minded use for personal or business gain). The historical record of questions and answers is searched by a worldwide community – including news media, reporters, and researchers; it draws others to individual profiles and business web sites long after a question closes. This helps build business relationships and creates public relations that keep on working long after the writer has forgotten about posting the question.

Groups on LinkedIn are an under-explored territory to develop business relationships. Be brave, make comments, and pose a question in groups. Join groups related to social media outside LinkedIn to learn more about the benefits and uses, or geographically centered groups that may meet ‘off-line.’ (An excellent way to meet potential future employers or business clients.) The Home Page is a forum to broadcast ones activities (similar to Facebook wall posts) throughout the day to reach connections. Users can review, as well as filter, those posts: changing from all to only direct connections (1st degree), companies, schools, apps, jobs; enabling a profile owner to filter and separate the weeds from the seeds (of knowledge).

Learning about LinkedIn is simple. Query on YouTube, search through SlideShare, or for training presentations.  Take a LinkedIn class online or via local training entities. Take 2-4 hour classes taught by experts from within the community to get one-on-one immediate feedback training. Or take the time to explore the website and learn a baby-step at a time.

Some business-minded folks are not eager to learn to use LinkedIn providing excuses from ‘I don’t have time,’ to ‘I am not computer savvy, and don’t know where to start.’  If you don’t try to learn, won’t set aside time to develop your skills, and can’t open your mind – you will miss out on some fantastic business networking opportunities!


Dawn Boyer is the owner of D. Boyer Consulting (, a career services coach, social media management, human resources and business development consulting firm.
She can be reached at for resume writing services or LinkedIn training.

15 ‘don’ts’ for resume writing (Don’t let naive mistakes kill your career search)

Bad resume advice: 15 ‘don’ts’ for resume writing

What is some of the worst resume advice you’ve ever gotten? Did you naively use suggestions from someone you thought knew best (or worse, you paid for the advice)?  Some resumes I’ve reviewed recently make me shake my head. Where on earth did the resume owners get their advice! Resume owners respond their resumes were written by certified professionals and paid up to a thousand dollars for the services.  My suspicions are the certified professionals believe they know how to do it, but haven’t worked behind the scenes as a recruiter and truly do not know what headhunters need from resumes.

In light of the new wave of layoffs around the country, and in anticipation of those workers who will get downsized after holiday sales die down, it is productive to review what to avoid when writing resumes.  These tips will help career seekers to avoid the ‘round file’ when creating or updating their resumes. Don’t make these mistakes when writing that vital career search resume. Don’t…

…add photos, birth dates, social security number (SS#, marital status, number of kids, or a street address.  Once you provide this data, identity thieves have all they need (and you don’t know who will see your resume). Recruiters don’t need this data until an offer letter is written. It’s illegal for an employer to request a SS# – even for background checks, until they have provided a contingency offer letter, with a employment caveat based on passing the background check, and received the candidate’s signed authorization.

…use an Internet based template.  The resume will look like every other carbon copy resume and will not stand out from the ‘herd.’ Use plain outlines and easy to read lists.

…leave out education and training – separate them into two sections, include dates, spell out the degree (Bachelor of Science), and include discipline(s), full name of the school, city, and state. Younger job seekers might benefit from noting a GPA (3.00+) to emphasize academic achievements versus lack of experience (number of years worked).

…embellish; ensure any numbers have a ‘~’ (tilde) representing ‘approximately’ for numbers, so later confirmations won’t indicate the applicant was fudging the metrics.

…use a professional (story) writer for your resume; they are accustomed to writing adjective-rich, and subjective stories versus writing a concise, bulleted list of achievements; and don’t hire a resume writer just because they are certified – these can be purchased for under $300 and don’t guarantee expertise in writing for a niche business industry.

…add graphics – butterflies, lines, boxes, and/or IT certification logos, which get stripped in resume database uploads wasting valuable white space preferred for text information.

…list experience you don’t have. If you’ve touched it or looked over someone’s shoulder, mention you are ‘familiar with’ or have ‘baseline knowledge’ of, but not experience.

…list fast-food experience unless that is your career. Note dates employed in Retail Food Services, as Customer Service Representative, then follow with the wording: “non-career related job experience” to define and fill in the gap.

…settle for a one-page resume, but don’t make it 10 to 12 pages long, illustrating an inability to write concisely. A guideline is about one page per ten years of experience.

…use a text font so small the reader needs a magnifying glass or use a quarter-inch margin to fit the resume on one page. Its going to be uploaded and converted to text with larger font anyway, so increase text to 10 or 12 point and make margins one inch.

…print a resume on card-stock or brightly colored paper to stand out. The ‘stand-out’ will result in the opinion you are not professional.

…send out thousands of resumes. This expands a career search to unmanageable levels.  Don’t waste money on a resume-blast service. Recruiters don’t have time to open them and most likely auto-dump them into a proprietary database and never read them.

…send a resume with the same job title objective to Pizza Hut as sent to Microsoft; change the job title objective. Don’t write the objective as a huge paragraph.

…make the resume read like a letter from home.  Recruiters need to quickly glance through a tightly-written, bulleted, listings of achievements, not a mass of dense prose.

…call a company to ask about the position.  Most of the time, recruiters often have already posted all they know, and may not know about positions posted by recruiter(s) in the same company.

Write your resume carefully and avoid the pitfalls that would push it into the trashcan.  Use these tips to ensure your resume is more professional and eye-catching than your competition.


Dawn Boyer is the owner of D. Boyer Consulting (, a career services coach, social media management, human resources and business development consulting firm.  She can be reached at for resume writing services or LinkedIn training.

What to consider when writing a new resume.

Are you asking yourself, “What do I do first to find a job?” or “What do I do first to write a resume?”  Some dream of financial freedom, and others are simply trying to find a job to help them pay the bills.  Are you needing to write a new resume, rewrite a resume, or revise a resume for your experience portfolio?  Are you changing careers, looking for a promotion, or performing a career search for the first time? Are you not sure about the resume format, the resume elements, or what to add for ‘resume bling?’


Most folks who are trying to find a job, decide on a career, switching to a new career, looking for employment, trying to get hired or even get an interview, simply don’t know where to start.  Some folks settle for cheap resumes, online template resumes, get mired in Google looking for ‘help writing resumes’ or ‘hiring strategy’ pages.  Other Google searches bring up “best resume format’ or ‘best resume tips’ – but according what authority?  You need to put your resume on a protein diet to ensure rich and relevant data is viewed by recruiters, hiring managers, and headhunters.  You want your resume to be the ‘lady gaga’ among the other contenders for that job.


Getting a job is not easy, and a better resume or curriculum vitae (CV or C.V.) will entice that headhunter or hiring manager to look closer at your qualifications and consider bringing you in for an interview.  Writing a better resume will help you prepare for an interview.  If you dump ‘resume fat’ and create a ‘jewel of a resume’ that position vacancy might be filled with your promotion and branding of your qualifications.


The first two most important questions to answer is “How do I get a job?” “How do I write a resume?” and “How do I write a resume to get a job?” Resumes are not job applications, but marketing persuasion documents to lure reviews by those seeking applicants for jobs.  These job hunting strategies and resume writing tips will assist you in polishing your resume with professional resume objectives to create that perfect resume for your job search.


Here’s the ‘model’ resume you should be using to build the best resume ever!

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We will teach you how to write resumes that get you that job!

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